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E-Mail: William(at)TrueSarasota(dotted)com

Call or Text: (941) 918-1956


Licensed Real Estate Broker

Licensed Real Estate Instructor


William(Bill) True is the broker and owner of True Real Estate, a locally owned and independent real estate brokerage. A licensed real estate instructor, Bill has earned more professional real estate educational designations and certifications than any other Realtor in the State of Florida.

With over two decades of experience, Bill is well suited to assist you with your goals including luxury real estate, waterfront, golfing, boating, equestrian, or maintenance-free lifestyle properties. Bill loves helping first time home buyers, second or vacation home buyers and especially investors looking for income producing properties. Bill recognizes that each client has a unique set of circumstances and needs. His dedication to service, commitment to excellence and attention to detail is what sets him apart and ensures a positive home buying experience.

“After carefully listening to clients needs, Bill takes extra steps to do extensive research and provide useful information and insight. An informed client is in a better position to make the best decision for themselves and their family. In turn they will be in a better position to negotiate. Every market is different and real estate in Sarasota County is so localized that being on one side of a street versus the other can make an enormous difference.

It is vital to learn everything about specific neighborhoods and the intricacies of Sarasota real estate, which are very different than anywhere else. True Real Estate was founded to help you achieve your goals. Bill’s education, experience and local knowledge ensure your success.

Bill is a member of the National Association of Realtors, the Florida Association of Realtors, the Realtor Association of Sarasota & Manatee Counties. He is one of only a handful of Realtors in the United States to be inducted into the REALTOR REBAC Hall of Fame. The professional certifications and designations he has earned include:


  • ABR – Accredited Buyer Representative
  • ABRM – Accredited Buyer Representative Manager
  • AHWD – At Home with Diversity
  • BPOR – Broker Price Opinion Resource
  • CIPS – Certified International Property Specialist
  • CLHMS – Certified Luxury Home Marketing Specialist
  • CNE – Certified Negotiation Expert
  • CNHS – Certified New Home Specialist
  • CRB – Certified Real Estate Brokerage Manager
  • CRS – Certified Residential Specialist
  • e-PRO – Online/Internet Real Estate Professional
  • GREEN Designation
  • GRI – Graduate, Realtor Institute
  • MRP – Military Relocation Professional
  • RCC – Residential Construction Certified
  • RSPS – Resort & Second Home Property Specialist
  • SFR – Short Sales and Foreclosure Resource
  • SRES – Senior Real Estate Specialist
  • SRS – Seller Representative Specialist
  • TRC – Transnational Referral Certification

William True was also featured in the “Tech & You” section of theAugust 2013 Florida REALTOR Magazine for his use of webcams in the Sarasota, Florida area.

As a lifelong boater, True earned the United States Coast Guard 25-Ton Captain License and attended Chapman School of Seamanship. Other hobbies include fishing, scuba diving, windsurfing and his beloved Labrador Retrievers!